Authenticity

At ToujoursChic.ae, you can rest assured that there are no knock-offs here. We are firm believers that buying fakes is not innocent, let alone selling it. We do guarantee 100% authenticity. All of our items are thoroughly authenticated by industry experts. While you are on this page, we urge you to read the below facts about counterfeit products and to spread awareness in turn.

a. Ten reasons why buying fakes is not chic? - Click to see.

You want to stop Forced Child Labor. In some countries like China, children are forced to work long hours under extremely poor conditions. In many factories, they literally break the children’s legs and tie them together to keep them glued to their chairs at the sewing machines table. Those children are deprived of their very basic rights: education & play.
You want to stop terrorism. It is evident through Interpol yearly reports that the main funding of terrorism activities comes from the production and selling of fakes.
You want to stop the money laundering being easily done through fakes. Evidence indicates that behind all such industries there are big criminal organizations dealing with drugs & prostitution.
You don’t want to go to prison. In Europe, the United States and other countries that are seriously fighting counterfeit products, you get a fine of up to 300,000 Euros in addition to 3 years imprisonment.
You don’t want to support the theft of intellectual property and copyright laws; while designers spend time, money and lots of creativity working on their designs, fakes are just a bad copy of all their efforts.
You don’t want to waste your money in something that will only last for couple of weeks. Fakes are done with the cheapest type of materials without quality control for the final product let alone the unethical issues.
You don’t want to be the talk of town. Many times people buy fake handbags that were never produced by the brand. You don’t really want other women pointing fingers at you at the mall and giggling. Does a Louis Vuitton Vernis Alma in WHITE or BLACK sound familiar?
You don’t want to be a symbol of ignorance; while Authentic brands are a symbol of luxury; buying counterfeit, knowing the harm that they cause to our society, is definitely a symbol of ignorance.
It takes two to tango: If you don’t stop buying fakes they will keep producing fakes. A seller needs a buyer. As simple as that.
We believe that when you start changing your way of thinking about fakes everything will change. Be authentic, genuine in all the aspects of your life; everyday more people are recognizing counterfeits so "DON’T FAKE IT".

b. How to spot a fake? - Click to see.

Location, Location, Location
You won't find a real Chanel or Louis Vuitton bag at a shop in Satwa or Karama or at that perfume booth at the supermarket door. These are places where lots of women are picking up fakes with some of them actually believing they are buying the real thing.
Buy from a trusted source
The only place to get authentic designer handbags is from a retail shop that is licensed to sell for the designer or from trusted resellers such as www.ToujoursChic.ae
Think about the price
Most designer bags cost thousands and thousands of Dirhams. Is your Gucci Hysteria bag being sold for 250 DHS? Are you being offered an ‘amazing’ Hermes Birkin for 4,000 DHS? It's a fake! Hermes Birkin bags – if found - cost more than 25,000 DHS.
Was that bag ever produced by the brand?
Make sure the brand has produced the model in that color or print. A Louis Vuitton Neverfull in Multicolore never existed. Ask around. Visit the brand’s website. We see women on daily basis carrying fakes that were never produced by the Designers.
The Label
Look for any kind of misspelling on labels, tags and cards. In real bags, the label is stitched in, but in fakes a cheap hand tag will hang from the handle. Fake labels are generally cheaply made, unclear in impression, and have poor quality of stitching.
Stitching
Inconsistent stitching and sloppy construction in less visible areas, such as the underside of the bag or inside pockets, are details to look for immediately. Authentic designer bags cost more because of the ultra attention to detail. Fakes do not have the care of construction that the real item has.
Materials
Unfortunately, many fakes are now made of reasonably good leather, even lambskin; however, they are not as good as the material labels like Chanel & Louis Vuitton would use. Fake bags tend to be stiff and often have some sort of discoloration. Make sure the leather does not have an uneven look.
Authenticate
Have your bag authenticated by experts. It’s free and easy. Email us pictures of your bag from all angles and capture all the details and we will authenticate it for you. Email: authenticate@toujourschic.ae
Packaging
Luxury brands put a great deal of care into packaging their products. This includes tissues, wrapping paper, shopping bags, these extra touches are usually part of a real transaction.
Dust bags
Makers of luxury goods do not stuff their bags in flimsy dust bags. Most luxury dust bags are made of thicker, soft cotton and flannel. Smaller items, like wristlets or wallets, will usually come in boxes.
Details
The sophistication of the design, threads, leathers, fabrics, metals and stamping makes a luxury bag expensive. Make sure the handles are of equal length, the logo is straight and firmly fastened, the details of the bag match up, and that the zippers are in full working order.

c. How can you fight fakes? - Click to see.

Awareness is the key! Be a "GOOD WILL" ambassador and talk about the practices involved in the production of counterfeit products.
Buying fakes or encouraging a friend to buy a fake is not an innocent act. By doing this, you will be supporting child labor, money laundering, terrorism and drugs.
Do not join groups that sell fakes in social network sites such as facebook, my space, twitter and others. By joining them, you are giving them a space to promote their illegal & harmful products.
Report sellers of fakes to the concerned authorities. By doing this, you will be helping a child.
Do not go weak in the knees at the sight of your favorite Chanel bag in your favorite color on one of those websites that clearly sell fakes. Do not visit those websites.
Declare direct war against fakes. DON'T BUY FAKES.